Posted 11-3-09 by Erika This is a great time of year to increase your visibility with a vehicle wrap. Take a look at the hottest new wrap that local eCommerce business MightyMerchant/ Hero-Web just got. Isn't that awesome?!
People really NOTICE a wrap like this. Everywhere you drive and everywhere you park, you are increasing awareness about your business. We even heard of a handyman who purposely parked his wrapped van in the HomeDepot parking lot every weekend and left some business cards in his windshield wiper. His vehicle graphics brought him a lot of new customers.
A study was done by the American Trucking Association of the number of viewings a delivery vehicle gets in a day. The assumption being that a delivery vehicle is driving around all day making deliveries. And of course we don't all drive around ALL day. But still the numbers are illuminating. The study found that, in a suburban or small city environment, that delivery vehicle is exposed to 30,000 viewers every day! That's some very powerful marketing.
And vehicle graphics last for years! You literally cannot find any other marketing investment that gives you this much visibility per dollar invested. That's why we created our new division - Imagine Fleet Graphics. Fleet markings, and especially wraps, are such a potent tool in a company's marketing arsenal, that we wanted to make that more available to local businesses. Frankly, we're so pumped about this that we are even going to wrap 3 of our personal vehicles in the next month or two. Stay tuned for pictures of those and other cool wraps.
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