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Hooked on Video Marketing - part 3 of 3 Posted 10-29-09 by Erika
By the time our videography intern Gavin’s green card came through and he was eligible for paid employment, we were hooked on video. We had seen the power of storytelling through video. We wanted each of our divisions to have a video showing all the cool stuff we can do that people often don’t realize. So we found the money in our budget and hired Gavin for a short term set of video projects. We separated it into bigger projects and what I call “outtakes”. The bigger projects are 4-5 minute videos like the “Meet Steve Smith” Imagine Photographics introductory video and the virtual tour of Dynamic Business Photography: THE SHOW  that are already finished. The outtakes are interesting little tidbits that we hated to waste from the footage he had collected. You can see the whole set for Imagine Photographics here. Now he’s working on a main video plus outtakes for Imagine Graphics and another set for Imagine Fleet Graphics. You should see the end results on our websites within the next month or two.I am still incredulous to see that it can take 4-8 hours of footage to make these 5 minute videos. That’s a lot of tedious editing! But if we’re doing our job well, the results will have the impact more lasting and more effective than perhaps any other marketing endeavor we undertake. CommentsMake a comment |