Cool Projects: Sept 2011

Van Wrap

We've always loved the Ford Transit for its cute size and its shape that offers a great "canvas" for graphics wraps. And now they've come out with an ALL-ELECTRIC plug-in Ford Transit! Hope to see many more of these coming through our shop and out on the road in the coming months.

Van graphics for EWEB's electric Ford Transit, by Imagine Fleet Graphics, Eugene OR

EWEB is (understandably) excited about the development of electric vehicles and is getting

in the act by adding this eye-catching, non-polluting little truck/van to their fleet.

Photography for Advertising

A great photo is a huge part of a great ad. Here are three recent ad campaigns featuring local people and places photographed by the amazing Steve Smith. I've given you several "raw" photos, several partially laid out "comps" and some of the beautiful finished ads created by 3 talented local marketing agencies. If you want to see more of Steve's people, product or architectural photography, visit our online portfolio. But the online portfolio only shows a small fraction of his work, so you can also email him to set up a personalized showing of photos in the same vein as a photography project you have coming up.

Art directors and graphic designers love our capability to tether the camera to the computer so you can see the shots as they are made, cropped down to exactly the proportions you need for your ad layout. And since we love high-tech tools so much, we also have a wirelessly linked iPad so you can walk around at the shoot holding the images in your hand. It's very cool.

advertising photography by Imagine Photographics, Eugene OR

Architectural photography by Imagine Photographics, Eugene OR

This campaign created by Funk Levis and Associates for Home Federal Bank, highlights HomeFed clients who are local business owners (shot in the studio) and their place of business (shot onsite obviously). Do you recognize Michael Phinney from Full City Coffee, Sandy & John from Mezza Luna Pizzeria and their lovely Crescent Village location or Mark and Alan from Eugene Toy and Hobby?

This campaign was created by Cawood Communications for Willamette Valley Cancer Center's

Believe Institute. The ads were created from a beautiful series of portraits of Stacie Sisk who told her family's story in a weekly blog on WVCI's website.

This campaign was created by Cappelli Miles for EWEB, to promote energy savings. Once the

message is determined, Cappelli Miles begins the design phase with the creation of a "comp", a

graphic layout in which a photo will need to fit. The proportions of the photo area determine how

the art director and the photographer shoot the model and format the image. Later they lay in and

finalize the ad copy. Do you recognize any of these smiling faces?

Outdoor Signs

Here's a little sign with a great story. The Washington Dept of Fish and Wildlife needed an outdoor-durable sign to explain to visitors to the Elwha River, what that odd looking thing out in the river is. In case you're wondering, it's a "weir" which is a floating fish trap that allows biologists to collect data that is used to help preserve the fish during dam removal and monitor the fish restoration efforts. Read more about this effort and see some awesome photos of the many species of salmon and other fish they've caught, monitored and released, on the WA DFW blog.

exterior sign for WA dept of fish and wildlife, by Imagine Graphics

salmon monitoring in a weir, Washington Dept of Fish and Wildlife

Hot off the Press

Hot off the press this summer is a book by UO authors called Small Business Smarts: Building Buzz with Social Media. The authors interviewed Imagine Group VP, Erika Leaf as well as people from lots of other local businesses including Cafe Yumm, Hartwicks, CD World, King Estate, Dutch Bros, Laughing Planet and Marche on their social media strategy. If you're wanting to jump-start your business' social media presence, the local connections will make the topic come alive. Check it out and tell us what you think.

Want to see pictures like this more often than once a month? Reply to this email and we'll sign you up for Peek of the Week, our weekly 30-second e-mail highlighting one recent project. We also invite you to follow us on Facebook and check out our blog for marketing ideas and more cool pictures.

If you have any graphics or photography projects in mind for this summer or fall, give us a call (541.485.2994) or email us. We'd love to use our experience to help your business look fabulous!

Happy September folks. Enjoy the sunshine while it lasts. :)

990 Garfield St. | Eugene, OR 97402

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Newsletter Archives

October 2011
Wrapping a Food Compost "garbage" truck, Illustrative and product photography for Cosmos Caramel Corn, and Interior Graphics for NCU and Moshofsky Center.

Sept 2011
Photography for ads, a graphics wrap for an all-electric Ford Transit, and outdoor signage for WA Dept of Fish and Wildlife.

August 2011
Product photography "knock outs" shot in the studio. Cube truck with graphics wrap. Display packages in multiple formats for efficiency and cost savings... a versatile marketing arsenal!

July 2011
Summer event banners, the incredible visibility that comes from a truck wrapped with graphics, and photography specifically for a website.

June 2011
See examples of how graphics can transform a plain room into an impressive, branded interior environment. Also architectural photography and an integrated set of van and trailer graphics.

May 2011
Summer is the theme of this issue: signs of summer, 2 full graphics wraps for Organically Grown semi-trucks, and some diverse product photography related to agriculture and travel...two things we associate with summer.

April 2011
This month's eNewsletter showcases some mouth-watering food photography, free-standing banners and a fully decked out UO Ducks tailgate trailer that we wrapped with graphics.

March 2011
Graphics and photography for Health Care industry and health related manufacturers.

Feb 2011 Retail and Manufacturers
Retail wall graphics at the new Arena. A pair of car wraps. Photography for manufacturers and aerial photography.

Giveaway Winners & Stand Up Ducks
The 13 non-profit winners of Imagine Group's 2010 Great Giveaway are announced. Plus some cool photos of the Stand Up Ducks that are now available in the Duck Store for home purchase.

Nov. 2010 - Ducks galore
Studio photography for the women Ducks' basketball team. A video backdrop and a pop up exhibit. And cut to shape Stand Up Ducks of all sizes!

Time for Nominations in 2010's Great Giveaway!
Imagine Group's three divisions are giving away goods and services worth over $10,000 to non-profit organizations! See photos of last year's donations and nominate a group for this year.

October 2010
Photography for Rainbow Valley Design & Construction. WoodCastle Furniture truck graphics. SoftPrint fabric banners and freestanding banner stands.

September 2010
What do tailgaters, attorneys and Race for the Cure have in common?!

August 2010
Beautiful photography of the new Olive Grand store. What's in a shape? Vehicles on the move.

May 2010
See how a plain office bldg became an inspiring showplace with photography and canvas prints.

March 2010
Product photography of the new Burley cargo trailer. Trade show graphics that stand out. The many types of vehicles with graphics.