Cool Projects: August 2011

Quick News
Imagine Photographics logo, commercial photography Eugene OR
Product Photography "Knock-outs"
 
Sometimes a photo that appears in an ad, a catalog, a website, etc. needs to show just the image, with no background.  In graphics parlance, we call this kind of photo a "knock out". 
 
When a client needs a photo to be able to be easily knocked out, Steve shoots it in the studio where the white "compound cove" wall (with curved wall edges and corners) makes the background disappear.  This makes the subsequent Photoshop job of removing the background, much easier.   
 
Our spacious downtown studio can accommodate large products, small products, individual people and even a whole basketball team.
product photography in the studio for Woodcastle Furniture by Imagine Photographics
 
Beautiful hardwood bed by Wood Castle fine
furniture. This "knock out" was used on the
graphics wraps we did for their fleet of trucks
(shown at the bottom of a previous issue of
Cool Projects eNewsletter).
studio photography of a 59 Corvette by Imagine Photographics
 
Did you know part of Steve's formal training
on car photography?  This stunning '59
Corvette was shot for as a birthday present
for a client's boyfriend. 

product photography of an LED lightbulb in the studio by Imagine Photographics
Even a photo of a lightbulb can be beautiful! 
This is a high-efficiency, high-tech LED lightbulb
product photography in the studio by Imagine Photographics
Ever tried Sipping Dreams European
style drinking chocolate?  It's amazing! 
This photo artfully shows some of the
optional add-ins you can use at the final

product photography of a Versalogic circuit board in the studio by Imagine Photographics
product photography of a Versalogic circuit board in the studio by Imagine Photographics
Knocked out product photos of embedded computer hardware by Versalogic.
 
 
Truck Wraps
truck wrap for National Photocopy by Imagine Fleet Graphics, Eugene OR
 
A formerly white cube truck, transformed into beautiful brand-enhancing truck wrap
for National Photocopy.  To see more truck wraps visit our online portfolio. 
 
Want to see how it's done?  Watch our team in action on this 2-minute video. 
And if you're curious about what a wrap could do for your business, here's a
1-minute missive from a Boston area colleague about wrap results.
 
Imagine Graphics logo, Eugene Oregon signs, banners and displays
 
Display Packages
 
Creating displays in multiple formats at once can offer efficiencies and cost savings. At the design level you can easily make sure your brand imagery and messaging are integrated and complementary.  At the production level we can ensure your colors are consistent across materials. 
 
Here are a few examples some of the many formats of display graphics that combine into a versatile arsenal to deploy at your next event.

banner stand for Northwest Christian University by Imagine Graphics
tabletop display for Norhtwest Christian University by Imagine Graphics
banner stand set for Waitrainer by Imagine Graphics, Eugene OR
free standing trade show backdrop for Waitrainer by Imagine Graphics, Eugene OR
 
Integrated set of banner stands and freestanding fabric backdrop for Waitrainer,
an innovative company offering restaurants web-based staff trainings.
fabric table throw for Lane Blood Center by Imagine Graphics, Eugene OR
3 sided table toppers for Lane Blood Center by Imagine Graphics
 
When View Design helped Lane Blood Center with their recent rebranding,
they created a variety of compelling graphics with their new logo, including a

Fabric banner stand for Lane Blood Center by Imagine Graphics, Eugene, OR
banner stand set for Lane Blood Center by Imagine Graphics, Eugene OR
 
 
Want more display ideas?  Our Trade Show Graphics video offers you 2-minutes of tips on creating effective displays, and shows you our fabulous SoftPrint fabric material.  And there are lots of stills to peruse in our portfolio.
Want to see pictures like this more often than once a month?  Reply to this email and we'll sign you up for Peek of the Week, our weekly 30-second e-mail highlighting one recent project.  We also invite you to follow us on Facebook and check out our blog for marketing ideas and more cool pictures.
 
If you have any graphics or photography projects in mind for this summer or fall, give us a call (541.485.2994) or email us.  We'd love to use our experience to help your business look fabulous! 
 
990 Garfield St. | Eugene, OR 97402
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Newsletter Archives
October 2011
Wrapping a Food Compost "garbage" truck, Illustrative and product photography for Cosmos Caramel Corn, and Interior Graphics for NCU and Moshofsky Center.
Sept 2011
Photography for ads, a graphics wrap for an all-electric Ford Transit, and outdoor signage for WA Dept of Fish and Wildlife.
August 2011
Product photography "knock outs" shot in the studio. Cube truck with graphics wrap. Display packages in multiple formats for efficiency and cost savings... a versatile marketing arsenal!
July 2011
Summer event banners, the incredible visibility that comes from a truck wrapped with graphics, and photography specifically for a website.
June 2011
See examples of how graphics can transform a plain room into an impressive, branded interior environment. Also architectural photography and an integrated set of van and trailer graphics.
May 2011
Summer is the theme of this issue: signs of summer, 2 full graphics wraps for Organically Grown semi-trucks, and some diverse product photography related to agriculture and travel...two things we associate with summer.
April 2011
This month's eNewsletter showcases some mouth-watering food photography, free-standing banners and a fully decked out UO Ducks tailgate trailer that we wrapped with graphics.
March 2011
Graphics and photography for Health Care industry and health related manufacturers.
Feb 2011 Retail and Manufacturers
Retail wall graphics at the new Arena. A pair of car wraps. Photography for manufacturers and aerial photography.
Giveaway Winners & Stand Up Ducks
The 13 non-profit winners of Imagine Group's 2010 Great Giveaway are announced. Plus some cool photos of the Stand Up Ducks that are now available in the Duck Store for home purchase.
Nov. 2010 - Ducks galore
Studio photography for the women Ducks' basketball team. A video backdrop and a pop up exhibit. And cut to shape Stand Up Ducks of all sizes!
Time for Nominations in 2010's Great Giveaway!
Imagine Group's three divisions are giving away goods and services worth over $10,000 to non-profit organizations! See photos of last year's donations and nominate a group for this year.
October 2010
Photography for Rainbow Valley Design & Construction. WoodCastle Furniture truck graphics. SoftPrint fabric banners and freestanding banner stands.
September 2010
What do tailgaters, attorneys and Race for the Cure have in common?!
August 2010
Beautiful photography of the new Olive Grand store. What's in a shape? Vehicles on the move.
May 2010
See how a plain office bldg became an inspiring showplace with photography and canvas prints.
March 2010
Product photography of the new Burley cargo trailer. Trade show graphics that stand out. The many types of vehicles with graphics.